Bar Tricks: Nivea for Men online marketing campaign

When Nivea for Men wanted to develop a new online marketing campaign, they approached Legerdemain Magic. Their aim was to build their relationship with their target audience by engaging and entertaining them, in order to raise awareness of the Nivea brand.

James worked with the brand agency to develop the idea of making a series of short films teaching bar tricks. These would appeal to the target audience, by showing them how to impress people – with skilful but easy-to-learn tricks – so that they can feel more confident in social situations.

James helped to develop the bar trick concept, advised on the tricks, and starred in the videos. The content has been used on the Nivea for Men website and across social media sites in the UK, Netherlands, Sweden, Denmark, Norway and Finland.

James has collaborated with other companies, such as Lloyds Banking Group and Philips, to develop magic tricks and stunts that have delivered their key messages in an unforgettable way, while raising awareness and driving calls to action.


Bar Trick Videos

The Note Swipe

How to do the famous note swipe. Amazing and easy trick guaranteed to turn heads at the bar.

The Coin Roll

How to roll a coin across your fingers like a boss. Impressive and easy to do.

The Paper Bottle Opener

How to be the party saviour. When normal bottle openers are scarce, try this!

The 5 Point Star

How to do The 5 Point Star, an incredible bar trick guaranteed to impress your friends

The Lighter Snap

How to do the Lighter Snap. Wow the bar in seconds.

The Matchbox Tilt

How to do The Matchbox Tilt. Confuse your friends and win the bet.

The Coin Snatch

How to do the Coin Snatch. Guaranteed to impress your mates in the bar.