When Nivea for Men wanted to develop a new online marketing campaign, they approached Legerdemain Magic. Their aim was to build their relationship with their target audience by engaging and entertaining them, in order to raise awareness of the Nivea brand.
James worked with the brand agency to develop the idea of making a series of short films teaching bar tricks. These would appeal to the target audience, by showing them how to impress people – with skilful but easy-to-learn tricks – so that they can feel more confident in social situations.
James helped to develop the bar trick concept, advised on the tricks, and starred in the videos. The content has been used on the Nivea for Men website and across social media sites in the UK, Netherlands, Sweden, Denmark, Norway and Finland.
James has collaborated with other companies, such as Lloyds Banking Group and Philips, to develop magic tricks and stunts that have delivered their key messages in an unforgettable way, while raising awareness and driving calls to action.
How to do the famous note swipe. Amazing and easy trick guaranteed to turn heads at the bar.
How to be the party saviour. When normal bottle openers are scarce, try this!
How to do The 5 Point Star, an incredible bar trick guaranteed to impress your friends