Legerdemain Magic hired as advisor for Nivea for Men online marketing campaign
I was recently hired to act as an advisor on Nivea for Men’s new online marketing campaign. The goal was to find an innovative way of building the relationship with their target audience in order to raise awareness of the Nivea brand.
I worked with the brand agency and we developed the idea of making a series of short films teaching bar tricks. What has teaching bar tricks got to do with Nivea? Well, it’s a way for Nivea to engage with their audience. Men often want to feel more confident in social situations, and the bar tricks are an easy-to-learn way to impress people.
I helped to develop the bar trick concept, advised on the tricks to use, and starred in the videos. The content is being used on the Nivea for Men website and across social media sites in the UK, Netherlands, Sweden, Denmark, Norway and Finland.
Check out the magic consultancy page to find out more about how I work with companies, using magic to create unique marketing ideas.
The bar tricks videos are below, I hope you enjoy…
Tags: bar tricks, James Pritchard, legerdemain magic, magic consultancy, Nivea for Men